Jewish Fashion Icon of the Month: Mila Kunis

mila kunis

What makes a fashion icon? Sure, what you wear is important — as is how you do your hair. But these days, mastery of social media (even when you don’t actually do Instagram) counts for a lot, too. That’s why this month’s Jewish fashion icon is Mila Kunis.

Those divorce rumors

The Ukrainian-born actress married her That ‘70s Show co-star Ashton Kutcher in 2015. And like all celeb couples, they’ve endured their share of breakup rumors. Not every celeb couple, however, takes the step of posting a good-natured video to Kutcher’s Instagram to address those rumors head-on — and in thoroughly enchanting fashion. Mila and Ashton’s post (sample dialog: Ashton — “Babe, what’s happening?”; Mila — “It’s over between us”) went viral in mid-June, endearing them to the entire Internet.

Mila’s haircut of the season

mila kunis

Remember the Lob? It’s basically beauty-speak for a long bob — one that’s grown out to graze the shoulders, ideally in a tousled, cool-girl kind of a way. It’s generally agreed to be universally flattering, so it’s great news that it’s back, and Mila Kunis was right in the vanguard of its revival. “Mila Kunis’s haircut is the lob of the future,” declared InStyle in May. Mila debuted her new ‘do, with its “subtle, airy layers,” on The Ellen Show. The likes of Reese Witherspoon and Lea Michelle are at it, too, making it the cut to know this summer.

That ‘70s style

that 70s show logo

Running from 1998 to 2006, That ‘70s Show launched Kunis’s career when she was just 14. Her character Jackie Burkhart nailed a 70s look that still proves oddly relevant today. From rainbow stripe knits to prairie dresses, we’re all craving a little Jackie in our wardrobes, and the world of high fashion agrees. Thanks largely to Hedi Slimane at Céline, the 70s are set to loom large for Fall/Winter 2019.

Double denim to red carpet

Mila Kunis and Kate McKinnon
Mila Kunis and Kate McKinnon

Off-screen, Mila Kunis is an expert at LA casual. She can rock double denim with conviction, and has been snapped in Allbirds sneakers — the celeb-approved, sustainable wool runners that are currently riding high in the off-duty footwear stakes. As a couple, Kunis and Kutcher are refreshingly low key; they’re more likely to be spotted at a sports game than to hit the red carpet together. That being said, she can go full Audrey Hepburn when necessary. Kunis’s sophisticated promo wardrobe for The Spy Who Dumped Me, featuring hot-off-the-runway looks from Valentine and Johanna Ortiz, earned her the Vogue seal of approval last summer. Plus, her minimal style made her the poster girl for the current 90s revival when she wore this black strappy midi dress to the People’s Choice Awards in November.

A rare down-to-earth celeb with a sense of humor who can pull a chic look out of the bag when she needs to and makes time to celebrate Shabbat every Friday night, Mila Kunis is our Jewish Fashion Icon of the Month.

Susannah Cohen
Susannah Cohen is a fashion journalist, e-commerce editor (specialist subjects: lingerie and diamonds) and Jewish mom. Recently relocated from London to the West Coast, she’s feeling a lot more spiritual these days.