Suncare smarts: 5 trends to know about now

    Any dermatologist will tell you that proper suncare is non-negotiable — and not just when you’re on vacation. But there’s a difference between knowing what to do, and actually doing it. A recent poll found that while 70 percent of millennials in the US are concerned about sun damage, only 14 percent of them wear sunscreen every day. Perhaps the latest suncare innovations will make it a little easier…

    Wear the highest SPF you can find

    Skincare brand Neutrogena recently polled a group of dermatologists, and one message came through loud and clear: choose a higher SPF, and we’re talking SPF50+ or even SPF 100+. The reason? Most of us don’t apply nearly enough sunscreen — so we don’t get the protection advertised on the bottle, and need to up the SPF accordingly.

    Try a powdered sunscreen (but only for touch-ups)

    Powdered sunscreen is this year’s hot new innovation, with brands like Paula’s Choice, Peter Roth and Colorscience getting on board. You need to apply it pretty thickly, though, in order to get the recommended levels of protection, so it’s probably best to layer it over your usual sunscreen for a powdered finish, or to use it for touch-ups throughout the day.

    Make it reef-friendly

    Concerned about the ocean? Look for sunscreen without oxybenzone — an ingredient that’s been banned by Hawaii after American-Israeli research flagged it as a threat to coral reefs. As a general rule, mineral sunscreens are a good place to start, like Ren Clean Skincare’s.

    Protect the bits you usually forget about

    When you’re slathering on the SPF50, it’s easy to miss the less obvious places: your lips, for example, your eyelids, or even your scalp. Sunglasses and sun hats are always an option, of course (and big hats are still very much a thing). But an excellent alternative is suncare brand Supergoop’s innovative eyeshadow and new part powder.

    Choose a multitasker with added skincare

    If you don’t want to add extra steps to your morning routine, look for a sunscreen that does double duty. New from Lancome this summer is a moisturizer/sunscreen hybrid worth checking out. You can also try Darphin’s INTRAL Environmental Lightweight Shield Broad Spectrum as a makeup primer.

    Susannah Cohen
    Susannah Cohen is a fashion journalist, e-commerce editor (specialist subjects: lingerie and diamonds) and Jewish mom. Recently relocated from London to the West Coast, she’s feeling a lot more spiritual these days.