So Tov: Finding your best Jewish life

Welcome to So Tov, a lifestyle blog that aims to connect millennial Jews everywhere to one another and to Israel, through a shared zest for life and an appreciation of the “good” or “tov” things from great food and inspiring travel to the latest in fashion and the arts and more.

This new content initiative from The Jewish Agency for Israel features Jewish influencers and creatives from across the Web. Visit us each week as we celebrate the best of Jewish life, and the GOOD things in the world that connect us all.

Every one of us, together.

Plus, are you a writer with a cool idea for a So Tov article? Send your pitch to with a link to your social channels and a writing sample. We’re always looking for interesting content and new contributors!